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Marketing Mix: Pricing

Numerous factors influence pricing decision, these factors are well thought-out to be very critical elements in developing marketing strategies. Since price is the building block that determines whether a product will or will not produce revenue, marketing executives need to make use of the information gathering skills and market research when implementing pricing decisions. Several […]

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The Beginning of Marketing

Introduction Though marketing practice could be traced way back to 7000 B.C, marketing as a distinctive discipline developed around the start of 20th century. As marketing gained impetus, and developed during the early and the mid 20th first century, to the main focus was placed on transactions as well as exchanges. Nonetheless Kotler (1997, p, […]

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Organizational Development

Designed to be an applied behavioral science methodology to improve organization’s problem solving and renewal processes, organizational development seeks to enhance collaborative management and increase the organization’s effectiveness and wellbeing within the culture of a given organization. “Organization development can be facilitated by a change agent, who could be internal or external to the organization […]

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Psychological Processes in Consumer Behavior

These processes can be briefly addressed as influenced by the antecedent states of the customer. These are moods and conditions that are not temporary. These factors can be influenced by the state of the atmospherics in the particular Wal-Mart stores. These atmospherics are factors such as design factors, employee dress norms, lighting, sounds, and aromas. […]

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Understanding Markets and Buyers

As is with any successful company Wal-Mart endeavors to understand its customers as well as the market. This is done by carrying out market research, integration of viable Marketing information systems as well as understanding the factors that affect customer purchasing decisions. Wal-Mart is a market leader and other stores have to learn from Wal-Mart […]

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Business Law

The MS EXCEL program is equipped with a variety of statistical tools to interpret data that would be useful for a manager of a certain company (Walkenbach, 2001). Most of these tools are summarized in MS EXCEL’s data analysis tool pack which can be accessed through the tools menu. The different tools and their managerial […]

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The Key To Full Employment And Price Stability

L. Randall Wray’s Understanding Modern Money: The Key to Full Employment and Price Stability is a wonderful work on the concept of money and its usage. This book published by Edward Elgar Northampton, MA in 1998 presents a 200 page analysis of fiscal approach and is considered to be a must reading for students and […]

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What Is Networking?

Networking is a term used for the process of connecting printers, computers and other nodes in a manner that would allow the individuals using the computers to communicate with one another easily. In this age of growing technology, the individuals need to communicate with one another from different locations and this is why there is […]

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Develop market

As earlier stated, the competitive level in fast food industry is very tense; thus, for a firm to operate adequately in this industry there is the need that an effective marketing strategy is put in place; which would be goal oriented and enthusiastically pursued. For firms like AIU that is expanding, its operation to foreign […]

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Srategic marketing

As earlier stated corporate culture is a reflection of the national culture and the environment in which the organization operates. The national culture of a state should be adapted onto by the corporate culture for the organization to thrive in its operation The role of national culture the AIU expansion can be said to be […]

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AIU organizations

The AIU organization in Europe exhibits a corporate culture that is fit to what obtains with the European. In the organization’s bid to expand its network of operation to South Africa, there is need for it to adequately study the national culture and pattern of marketing in the African country. Thus, it could be able […]

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Marketing techniques

The involvement in international trade or expansion of business into other countries requires that there is an adequate study of the cultural practices and preferences of the people in which would hitherto become the consumer of the organization’s product. This becomes necessary so as to bring into compatibility the organization’s cultural practices with the culture […]

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Business Environment

Tesco meets the objectives of its customers by offering them all types of products from finest for those wanting something special, to value for those on a budget. No matter how much customers want to spend on a product, Tesco strives to always deliver value to all its customers. Furthermore, with different stores format, Tesco […]

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Options trading

The concept, theory and practice regarding Options trading in the USA started in the early 19th Century. In the initial stages the contracts were referred to as privileges and were not traded on an exchange or stock markets (Jabbers, 1998). The main reason was due too lack of secondary market and therefore it was a […]

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The workplace today

The current diversification and developments happening around the workplace today has brought about numerous changes and perspectives in which organizations are understood. Seeing this, there are different ways in which an organization may seek to exemplify its relationship among its members. Due to this, the role of the manager must continuously act as both a […]

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International Organization

Likewise in the breakdown of consensus over Iraq left a void in the United Nation’s capacity for governance on a fundamental issue of international security according to Hutching’s Speech. Collective decision-making over a pressing matter reflective of the international environment remains unstable as the question of power and principle creates confusion in the pursuit of […]

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Security Council

Fresh witness to wars of the 20th century, the United Nations under a Millennium Declaration in 2000 strives for the eradication of poverty, access to clean water, sanitation, and access to clean energy sources as an added emphasis to the provision of human security (Krasno, 2004:4). Such goals coherently work with its notion to include […]

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Building an organization

In a society, we often come across some people who are just excellent in building an organization; they just lead the organization to a great height, whereas some are reluctant to start a business. These qualities of starting an organization or leading it to a new height attributes to individual’s personality traits or anything else? […]

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Motivation in the workplace

The subject of human motivation is quite complicated for a number of reasons. Firstly, humans mature more slowly than any other organisms on this planet, and for this, the motivational tendencies are acquired more slowly too. Secondly, the individual is dependent on many of his fundamental satisfactions on other people; this is illustrated on his/her […]

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Organizational Behavior

Organizational Behavior is the inquiry and application of learning about how people, individuals, and groups perform, operate, and work in organizations. It accomplishes this by means of adopting a system approach (http://www. nwlink. com/~donclark/leader/leadob. html). Explicitly, it infers people-organization affairs in terms of the entire person, group totality, complete organization, and total social structure. Its […]

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Inter-organizational linkages

There is number of inter-organizational linkages too such as EDI (electronic data interchange) that has enabled the new forms to reduce the coordination costs in market-driven organizations. The electronic linkages have become a necessity for doing businesses with larger firms. The biggest disadvantage of this system is that the cost of mainframe software is very […]

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Organizations to share information

The engine of global economy is showing the sign of rapid growth tying the diverse cultures in a common cord for prosperity and development. And this all has been made possible with the Information Technology. It is the technology that has taken the world by storm, allowing the whole set of diverse organizations to build […]

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Organizational Behavior

To alleviate stress-related difficulties within the work place, organizations implement several measures, such as non-monetary incentives. More often than not, non-monetary incentives are more efficient than granting financial benefits or rewards. Stress that employees gain from work might several workplace issues such as layoffs and threats of organizational breakdown, heavy workload, erratic changes in work […]

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Understanding Organizations

Many regard David Boje (2004) as the leading postmodern thinker in management theory. His book on Narrative Methods for Organizational & Communication Research underscores the method of storytelling as against the organizational theory of modern times. His concepts present the concept of narrative that contests the usual totalizing and linear approaches often used in organizations […]

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Workplace Violence

Terrorism can best be understood as involving all criminal acts, methods, and practices directed against a nation intending to create a state of alarm in the minds of particular persons, a faction of persons or the general public. Work place violence on the other hand can mean murder or other acts of violence by an […]

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Trade deficit

Britain is experiencing the worst trade deficits in centuries; according to Padgham (2007), the figures released in December 2006 represented the biggest trade deficit the country has witnessed in over three hundred years. As a proportion of Gross Domestic Product (GDP), the present trade deficit is estimated at 4. 3 percent, almost at par with […]

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Strong leadership, trust, respect, unity

Effective teams must have strong leadership, trust, respect, unity, outstanding skills and abilities, open communication, collective team spirit, and a target oriented motive to deliver the task on time with perfection. Each team member must dedicatedly listen to each other to listen and understand what the other team member is suggesting and think over how […]

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Inaccuracies between employees

Excessive familiarity breeds contempt or too many chefs spoil the broth which means too much or excess of anything results in spoilage for an organisation. Communication must be effective with the fact that it must be accurate, informative and qualitative. For instance, in a bank customer is depositing a cheque for $50,000 in the morning, […]

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The working capacities

Firstly manager need to understand about the working capacities of each and every employee. Individual assessment of strengths, skills and abilities apart from behavior, interaction with other employees and how synergetic employees are while working in groups. There are many kind of employees in an organization, viz. , who spend too much time in conversing […]

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Growing company and managers

Growth is the main objective of every growing company and managers have to monitor the growth with the assistance of employees who have to be trained to deliver quality work and in this regard culture of an organization plays a vital role. For instance, if all the employees are working overtime, which indicates that all […]

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