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This pool of essay examples on Marketing offers students a number of well-written sample essays. You can use them as a template and draw ideas for writing your own ones. Make sure you get all you can from our Marketing essays chosen by our team.

A comparison of television advertisements

Both adverts use different auditory effects to boost their appeal and to subconsciously add tension or drama. In Guinness: Surfer, the background music gradually gets louder, in a crescendo. This gives a feeling of mounting tension, perhaps reflecting the long wait that the man has had for the ‘big wave’. This also helps to concentrate […]

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All advertising should be banned.

Another example of the misuse of advertising include an advertisement for Land Rover which features a bare-breasted African bush-woman whose breast’s are pulled sideways by the power of the passing vehicle. Complaints arose that it was ‘racist and sexist’. The advertisement has yet again been digitally enhanced, and the inference is that the model featured […]

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Property advertisements

A distinction may be drawn between the bulk of advertising business and property advertising, in that whereas advertising is chiefly the endless pursuit of brand properties (ie the pursuit of unique and innovative solutions in intensely competitive environments), some of the euphemism associated with place and distance in estate agency advertising, are elements that have […]

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Modern World Advertising

First instances of organized advertising and promo are expressed by Daniel Boorstin in his article «The Rhetoric of Democracy». Firstly, the author states that advertising for sure is considered to be the part of the mainstream of American society. He proves that advertising has taken the lead in promising and exploiting the new. What is […]

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The External Marketing environment

As expressed by Aguilar 1967, environmental scanning gathers and uses information regarding events, trends, and relationships in a businesses’ external environment.. Conceptual Framework for Environmental Scanning (Choo 2001, p.103) Environmental analysis has the role of assisting managers in “assessing and interpreting the information gathered” (Dibb, Simkin, Pride, Ferrell 1997) from environmental scanning. Hence environmental analysis […]

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Advertising Flyer

The professional advertising flyer which I commented on in Assignment 1 which was ‘Rasmallai.com’ is somewhat different to the one which I created myself in Assignment 2 (party invitation). The first difference is which anyone can recognise is that I have not used a colourful background, whereas on the professional there is a colourful background […]

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Does Henry V offer a patriotic version of Henry’s campaigns

The play I will write about is Henry V by William Shakespeare was written in the time of Elizabeth I but refers to the events of 1415 when King Henry V led a war against the French. The play is the fourth in a series of history plays that Shakespeare wrote beginning with Richard II […]

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Marketing Plan Group Paper

NHOH Online Grocery warehouse store, to be located in Kapolei, Hawaii, offers point-and-click grocery shopping 24 hours a day with convenient delivery and drive thru services for the residents from Ewa Beach to Makaha Valley. It will offer a wide variety of non-perishable and perishable groceries with quality cuts of meat, poultry and seafood, fresh […]

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Marketing – website analysis

My first impression is very good because it starts with a video and is well laid out. It also is very good at grabbing your attention because of colour matching and nice scenery. The opening video is interesting because the animals are unusual and very rare to see in the face. Also there are families […]

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Hilton Hotels and a B&B analysed

Hilton Hotels Corporation is recognised as one of the leading global hospitality companies. Hilton Hotels Corporation is also renowned for providing guests and customers with the finest, most exclusive accommodation and service anywhere in the world and brings value for business or leisure. Hilton Hotels offer guests the widest possible variety of hotels, including city […]

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A 30 second advertisement from scratch to promote a product

Aim: My objective was to produce a 30 second advertisement from scratch to promote a product or a theme of my choice. This is a follow up to my pre production task. As we know, media is becoming one of the world’s largest industries and so with this in mind I decided to create an […]

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A study of the representation of women in magazine beauty advertisements

A study of the representation of women in magazine beauty advertisements, with close reference to Dove and Chanel The extreme focus on beauty and desirability is very apparent in today’s media, with almost every beauty advertisement looking “perfect”. However, what some women fail to realise, is that these adverts have most definitely been re-touched, therefore […]

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Marketing a Body Wash Industry

Marketing a Body Wash Description of Logo: The lettering on the case is going to be in the classic style writing that all Old Spice products use. It will be in a dark blue case. So it will stand out from most of the other body washes. Description of Product: The name is Sexy Beast. […]

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Internal customers and external customers

Customer service plays and important role in running any company, particularly in the travel and tourism industry. If customers receive good customer service hey will be happy and as a result they will keep using the company/organisation. Therefore, the company receives more business and in return make a decent profit. Good customer service involves working […]

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Analysis of the “Be the Best” Army Advertising Campaign

“Be the Best” Army Advertising Campaign analysis –  In early October 1997, a report was shown that the level of racism in the British army was extremely high This put people off signing up and because of this figures began to drop. A new advertising campaign was set up by the army to encourage more […]

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Controversial advertising campaigns vs corporate objectives of Benetton

Oliviero Toscani refers to the fact that other companies also utilise emotions to market their products. The Benetton Group wants to express the human reality with their campaigns. These pictured have negatively effected consumer and dealer in the United States. In order to calm their American licence holders down, Benetton begins to adjust their advertising […]

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Costa and McDonalds Marketing Plans

For this assignment I have been asked to do a report on the marketing techniques used by McDonalds & Costa in order to win a contract The companies I chose for this marketing report is McDonalds and Costa. I will first begin with is McDonalds. About McDonalds McDonald’s is the world’s largest chain of hamburger […]

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Text Commentary of an advertisement for Grape-Nuts from the 1920

The text is an advertisement for Grape-Nuts from the 1920s, which featured in Good Housekeeping Magazine and interests the reader through the narrative of a girl called Pam – the “surprising Craig girl” who wins races due in part to her exemplary diet. The context of production is that this text would have been created […]

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You Decide E-Marketing

The purpose of this report is to develop an online strategy and create advertising ideas for Mary and Joe Johnson, the owners of Book Bunker. E-Commerce is what businesses and consumers use to buy, sell or exchange products and services over the internet. “E-commerce is a major factor in the U. S. economy because it […]

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Marketing Research

The Inding Store is part of the Miscellaneous Section found inside the Carmen Public Wet Market in Carmen, Cagayan de Oro City. It is a retailer of many products mainly condiments. It repacks sugar, oil, soy sauce and other goods into smaller sizes and sells them individually. They also sell in bulk and big volumes. […]

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Thomas Green Case Study

Although Green is willing to achieve a high selling growth for the company, he concentrated too much on achieving the goal instead of observing the surrounding situation. Moreover, Green did not have enough managerial experiences so he was not able to deal with issues based on a structural and long-term view; that’s why he decided […]

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Nike Case Study

While there are some companies such as Blackberry, that have struggled to keep up with the growing technology changes and advances, there are also companies like Nike, which has continually innovated and increased marketing to survive over time. Nike is an excellent corporation to study which has had continuous success over a lengthy period of […]

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Simulated Test Marketing

The Introduction to Marketing simulation challenges students to make realistic marketing and business decisions in a competitive, fast-paced market. It allows your students to develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management. Throughout the exercise, students receive information on customer needs as […]

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Do Drugs Have Religious Import

After reading “Do Drugs Have Religious Import” by Huston Smith, it is my belief that drugs do have religious import. Hylosenegetic drugs like mushrooms, marijuana, LSD, and acid have been proven to open ones unconsciousness. Things that otherwise, are not able to comprehend, while in a sober state are introduced. The Native American (Indian) Church […]

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The Role of Internal Marketing and E-Marketing in Attaining Customer Satisfaction in the Educational Industry

The Role of Internal Marketing and E-marketing in attaining Customer Satisfaction in the Educational Industry A case study: New Century School/Private Schools Sector Traditionally, customer satisfaction has been viewed as the primary antecedent to loyalty given the link between satisfaction, repeated purchase, positive recommendation, and profitability. However, satisfaction as a measure of the strength of […]

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Coca Cola Case Study: Identifying and Evaluate Marketing Opportunities

1. There are several marketing opportunities mentioned throughout the case study that Coca Cola have generated over the course of their 125 year history. Please identify at least five examples and categorise them according to the type of marketing opportunities? 2. Explain why it is important for an organisation to seek out new marketing opportunities […]

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Bath and Body Works Marketing Strategy

Marketing for Bath and Body Works Bath & Body Works is owned by the Limited Brand Company, who operates the retail stores in the malls all over the world. They offer their customers personal care products, like hand lotions, body soaps, creams and body spray in all kinds of fragrances. They also offer a line […]

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Coca-Cola Company

Coca Cola Company is one of the biggest global manufacturer, marketer, and distributor of non alcoholic beverages. The company sells concentrates and syrups to authorized canning and bottling operators. Coca Cola company products include sparkling, juices, beverages, and bottled water. Around 75% of the coca cola revenue is international, and 53% are concentrate and syrup […]

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Case Analysis on Marketing Maize-Rice in Indonesia

“Okome” Organization Eco holding limited company was originally established in 1955 as small trading company namely “Laoko Limited”. The chairman and chief executive of the company DR. Michael Okome has passed through many challenges in order to build one of the best and Viable business groups in west Africa after he inherited a small trading […]

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