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announces, a new market research report is available in its vast collection:
Research Report on China’s Convention and Exhibition Industry, 2011-2012

Exhibition economy, tourism economy and real estate economy are together known as the three smokeless industries in the 21st century. Modern convention and exhibition industry is known as a sunrise industry in the new century which is endowed with enormous vitality and development potential. It has become the symbol of competition in strength and image among cities. Large-scale and high-profile exhibitions will increase the popularity and economic strength of a city.

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Exhibitions stimulate consumption in catering, accommodation, tourism, transportation, advertising, decoration, etc. and promote economic development of the whole city. At the same time, the development of exhibition economy will provide and promote large quantities of job opportunities. It is estimated that each additional 1,000 m2 of exhibition areas can create hundreds of jobs. For instance, the Hanover Expo in 1996 had created 100,000 jobs. Exhibition activities can help companies obtain comparative strength in products, technology, production, and marketing, thus greatly reducing the opportunity costs of access to resources and helping enhance overall competitiveness. The essential meaning of exhibitions for the local economy lies in the wider range of opening, more realistic comparison, more accurate choices, and more efficient configuration for the achievement of better growth in quality to enhance Economic Security Index.

In 1978, there were only 6 international exhibitions held in China and 21 exhibitions held overseas. Nowadays, the number and scale of China’s exhibitions have increased by hundreds of times and penetrated into all economic sectors. Besides, all walks of life have had their own international professional exhibitions. According to statistics of China Research and Intelligence, by the end of 2010, there have been over 150 large and medium-sized exhibition halls with the indoor exhibition area of over 10,000 m2 and the total indoor area has been over 4 million square meters.
In 2010, there have been over 3,500 official exhibitions held in China, whose direct income reached CNY 16.20 billion (In this report, Shanghai World Expo is not counted in all the statistical figures of 2010), stimulating nearly CNY 150 billion of relevant industries’ revenue and realizing favorable economic and social benefits.

In terms of scale and strength of exhibitions, Beijing, Shanghai and Guangzhou have become China’s central cities of exhibitions, with the market share accounting for 10-30% respectively; Dalian, Changchun, Qingdao, Nanjing, Suzhou, Chengdu, Wuhan, Nanning , Kunming, Chongqing, etc. have become central cities of regional exhibitions; in addition, some prefectures, counties and towns are also building exhibition centers, holding exhibitions, and forming unique local exhibition cities, such as Weifang, Yiwu, Shunde, Lecong, and Dongguan.

Since MMI Asia-Munich International Trade Fairs Pte. Ltd. and CIEC-China International Exhibition Center Group Co. together established the first joint venture in China’s exhibition industry in 1995, internationalization of China’s exhibition industry has thus begun. In recent years, China’s exhibition industry has not only participated in or organized some internationally-renowned exhibitions, but also formed joint ventures with famous international exhibition companies, thus possessing a number of world-famous projects.

Table of Contents :

1. Related Concepts of Convention and Exhibition Industry
1.1 Concepts of Convention and Exhibition Industry
1.2 Development History of Convention and Exhibition Industry
1.3 Social and Economic Functions of Convention and Exhibition Industry
1.4 Analysis on Development of Global Convention and Exhibition Industry
1.4.1 Overview of Global Convention and Exhibition Industry
1.4.2 Asia
1.4.3 Europe
1.4.4 America

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Kylie Garcia

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