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When I first thought about the questions this week I had to step back and really think about what was being asked and why. The first question involves increasing U.S sports franchises popularity overseas and the cultural obstacles one must overcome. The next question deals with making products from these franchises appropriate for international market, and the last question brings in our government, would placing tariffs on imported products protect our industries. These three questions have multiple ways of being answered it will really depend on the beliefs of the person answering the question.

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When you think about U.S sports franchises trying to increase their popularity overseas, you must first understand what the people overseas are looking for and how your sport fits within the culture. For this question I will use our version of football, we see that the NFL every year has games in London in order to try and gain some popularity with the people, the problem here is you can’t just have teams go and play the game the people overseas need to understand what is going on during the game. Soccer is already becoming a part of the U.S. so how did that happen, for me I think it was due to parents not wanting their kids to play football for the fear of injury do to the high impact nature of the game, it was a cultural change in the way people looked at the violence of football. Now back to my original point I watch many sports and soccer isn’t one of them as I have no clue what is going on and my interest isn’t there to make me want to explore and find out, and this is the problem the NFL has overseas people have traditions set when it comes to soccer and rivalries already exist and these are two cultural factors a U.S. franchise must overcome, not to mention must people overseas don’t like the fact that we decided to call our sport football as the foot isn’t nearly the biggest aspect of the game.

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For franchises to ensure that their products are appropriate for international market they must first understand what is considered to be appropriate to those markets. We see that in China people love our NBA and the players associated with it, they are a huge buyer of merchandise, but
the game is understood already around the world and this makes it easier to sell our products. The biggest hurdle is making the players here understand the international markets so they can go to other countries and make their presence known without offending anyone. We need to understand how people dress and tailor some of our products to their way of life without losing the core values that the franchises here stand for. We can’t just assume people will buy in to our products without altering it a little this is a problem for us in the U.S. as we don’t always show the want to conform to others beliefs and feelings we think everyone should be willing to follow us and franchises can’t have that feeling they changes need to be made.

Placing tariffs on imported products sounds like an easy fix but to me it isn’t quite that simple. We have to look at the needs of our people and by placing tariffs on imports it will because the pricing of these products to go up and some of us can’t afford for that to happen. The tariff won’t have any impact on making the products we make here cheaper it might have the opposite effect as materials needed to produce our products might be included within the tariff causing our products to increase in price, this wouldn’t be good for our lower income citizens. Instead of tariff being placed on imports we should look into giving some type of breaks to those companies which still produce goods within our own country these breaks could be tax benefits, we need to give incentives for people to make a competitive product here without losing the ability to buy a cheaper product produced elsewhere. Work Cited

Murphy, C. (2012, October 12). Global Touchdown Why the NFL Loves London. Retrieved from http://edition.cnn.com/2012/10/26/sport/nfl-london-franchise-patriots/index.html Nickels, W., McHugh, J., & McHugh, S. (2013). Understanding Business. (10th ed.) New York: McGraw Hill/Irwin.

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Kylie Garcia

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