The article “Case Corporation” determines the nature of Case’s success stating that the company has managed to survive in highly competitive environment. Firstly the company had relative success with total operating earnings loss amounting $618 million in 1991. Nevertheless, the operating earnings of the company were $519 million in 1996. It is apparent that the company presented $ 1.2 billion empowerment over the five-year period. Furthermore, the author confines the analysis and thus states that the Case Corporation Stock has increased significantly from $19 per share up to $60.25 in 1994. According to statistics and figures provided, the company has delivered total return of more that 54% monthly over the three-year period.
Moreover, the article assumes that the financial turnover of the Case Corporation was due to its manufacturing facilities as well as rationalization of existing product lines. Supposedly, the company’s goal was to concentrate on technology and information in order to meet customer’s demands ad needs. Furthermore, strong market conditions assisted the company in supporting high prices. Over this period the earning growth was expected to increase despite the fact that sales had increased only by 2.3%. In the result Case faced difficulties in improving the cost structure, because the opportunities appeared to be limited and the company became dependent on the increased sales and margins. Later, the company decided to become a trusted advisor on resource management issues of agricultural sector concentrating on fertilizers, water, farming tools and waste management.
It is necessary o admit that the article is supported by tables and figures. The table provides information about major food and agribusiness companies and evaluates their stock markets. For example, among the companies listed the highest capital share belongs to Kraft Company, whereas Hershey has the highest share prices. It is evident that the article provides evaluation not only of the company, but also of its competitors.
Goldberg & Clay. (1997, November 19). Case Corporation. Harvard Business School.