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Markets of the Future: laosPassport1

Laos has witnessed one of the fastest economic development rates in the whole South East Asia. During 2009-2013, existent GDP growing averaged at strong 8 % CAGR per annum. Rapid additions from natural resource based industries propelled the economic system along with an expansionary financial and pecuniary policy. The services gathered impulse and increased by 9 % in 2013, while industries and agriculture a spot slowed down and registered 7.2 % and 2.7 % severally. The growing in services was propelled by addition in retail and sweeping besides by touristry related services. The impressive growing was besides fixed in fiscal services thanks to strong growing in credits and telecommunications due to extension of Mobile and cyberspace services.


Mining of Cu, gold and Ag and development of a few elephantine hydroelectric power workss have turned into the main gross generators for Laos’ economic system in 2009-2013. Mining and energy have become the major industries pulling foreign capital influxs to Laos. Real-estate and building were other outstanding sectors, with planned giant railway, main roads, and commercial and residential development undertakings.

Laos became a member of WTO in February 2013, rank is expected to force the development of a more predictable and crystalline concern environment, which, combined with enhanced market entree, should ease private investing. Meanwhile in 2015 Laos is to come in the ASEAN Free Trade Area with its South East Asiatic neighbors beef uping chances for farther economic integrating and trade within the part.

However, developing substructure, rampant corruptness and deficiency of qualified labour force remain the major challenges for Laos. The state is officially a socialist democracy, governed by a individual party Communist politburo dominated by military generals. However Laotian authorities has been following probationary liberalization reforms for a few decennaries already pulling foreign direct investing every bit good as back uping the development of local private concerns. On the other manus, frequent authorities intercession remains a job for both foreign and local concerns, particularly in some sectors, such as media or banking where province owned companies dominate. Besides certain limitations apply for retail bargainers, which must organize a joint venture with to the full Laos owned spouses.

Laos population is comparatively immature and increasing at around 2 % per twelvemonth during 2009-2013. More than 200,000 people enter the occupation market each twelvemonth but the economic system is making about half that figure of occupations yearly. However, crisp additions in instruction degrees, coupled with lower labor costs compared to the neighbouring states provide perfect chances for concern development in the state.

Turning in-between category every bit good as important addition in public retainers rewards bolstered retail trade. The flowering of retail and sweeping trade was determined by governmental plan of increasing civil service compensation in 2013 which bolstered civil servants’ rewards by 37 % in 2013. Furthermore similar growing rates are expected to predominate during 2014-2015. Besides retail, hotels, eating houses and transit benefited from turning figure of tourers, figure of foreign reachings reached more than half of Laotian population in 2013.

Over the period 2009-2013 all consumer goods classs recorded important dual figure growing. Packaged nutrient registered CAGR 15 % since 2009 to make US $ 290 million in 2013. Bakery, dairy and noodles and pasta were the largest classs and all together accounted to more than one half of packaged nutrient gross revenues. Meanwhile confectionery was one of the most dynamic classs and registered 18 % CAGR during 2009-2013. Overall packaged nutrient is anticipated to duplicate its value during 2013-2018.

Alcoholic drinks was another outstanding fmcg class in Laos, with per capita ingestion of alcoholic drinks in the state standing at 33 liters in 2013. The alcoholic drinks market posted CAGR 15 % during 2009-2013 in value footings. The most popular legal alky drink was beer which amounted to 78 % of alcoholic drinks market in volume footings. The unchallenged leader of beer market was Beerlao which accounted to even 98 % of market volume in 2013.

Due to increasing buying power and turning in-between category ingestion of more sophisticated and non indispensable merchandises besides registered impressive growing. Beauty and personal attention reached about US $ 90 million grade in 2013 with hair attention and coloring material cosmetics accounted about to one half of entire gross revenues. Meanwhile deodourants and aromas were the most dynamic classs registered more than 20 % CAGR in value footings during 2009-2013. Beauty and personal attention is expected to go on turning and dual in value by 2018.

Quickly turning demand for packaged nutrient and other fmcg classs encouraged modern retail merchants in Laos to spread out. Cities, chiefly capital Vientiane have witnessed the visual aspect of Numberss of new commercial countries, shopping promenades and supermarkets. The retail substructure improved significantly during 2009-2013 and it is expected to spread out and develop further particularly in big metropoliss such as Vientiane Savannakhet, Luang Prabang and Pakse.

Real GDP in Laos is expected to go on surging by 8 % CAGR yearly over 2013-2018. Growth will be supported by uninterrupted development in the excavation and hydropower industries, touristry and domestic ingestion. However, country’s dependance on natural resources remains a challenge, every bit good as prevailing corruptness and deficiency of equal substructure. On the other manus, Lao authorities shows continued marks of economic variegation and development. By 2020 the authorities aims to accomplish in-between income state position. These facts coupled with immature, low-cost and continuously more educated labour force are likely to pull more foreign investing non merely to resource-based industries in the long term.

Lao People ‘s Democratic Republic ( Laos ) with 236,800 sq kilometer is the 86th largest state in the universe and 22nd largest in Asia. Laos is located in Southeast Asia and neighbors with Vietnam, Cambodia, Thailand, Myanmar and China. The state has no entree to international Waterss.

Laos has a tropical monsoon clime. One-half of the twelvemonth the state is under heavy rains. Temperatures range from 40C to 5C, nevertheless seldom drops below nothing.

Beginning: Euromonitor International


Laos is composed of 16 states plus Vientiane capital metropolis municipality as of 2013. Savannakhet is the largest state of the state, located in the South of Laos. It’s besides the most thickly settled state, with about a million dwellers in 2012. Meanwhile, Vientiane Capital country is the 2nd largest in footings of population, nevertheless consisting merely the metropolis with its suburbs it is the smallest by size, nevertheless, the most dumbly inhabited. Over 203 people lived in one square kilometer in Vientiane in 2012, compared to merely 11 people per sq kilometer in least dumbly inhabited cragged Phongsaly, Vientiane state in Northwest and Luang Prabang in the North were other largest Laos’s states by population, place to over 400 thousand dwellers each in 2012.

Chart 2Regional Map of Laos

Beginning: Euromonitor International

The economic development of the state is chiefly concentrated around the capital Vientiane. Vientiane state experienced the largest population growing since 2009, by 8 % boulder clay 2012. Furthermore, high leaps in population during 2009-2012 occurred in Huaphanh in Eastern Laos, Bokeo in the North and Attapeu and Sekong states in South East. However Borikhamxay in the center of the state was the part sing the largest population inflow since 2009, chiefly due to Laos ‘s largest hydroelectric undertaking, Nam Theun 2 Dam, that began runing in 2010 in this state, making employment and pulling people from the neighbouring states.


Despite the fast economic development and rapid urbanisation processes in the reappraisal period, Laos remains preponderantly rural state. Merely 36 % of Laos population lived in urban countries in 2013. Degrees of substructure, gait of development and mean income in metropoliss and rural parts differed greatly as bulk of investings were making the capital and other major metropoliss, with many small towns left behind. Such differences resulted in major divergency in quality of life and life styles between rural and urban Laos. Vientiane, Savannakhet, Pakse and Luang Prabang are the biggest and most of import metropoliss in Laos.

Laotian capital

The capital Vientiane ( Viang chan ) , the largest metropolis in the state, is place to around 797 thousand people in 2012. It is besides one the fastest spread outing metropoliss in the state, with promising occupation, concern or survey chances in pulling fledglings from rural countries and other towns.

The chief constituent of Vientiane’s economic system is industries, they accounted for 45 % GDP, while agribusiness got merely 19 % in 2012-2013 financial twelvemonth ( down from 53 % in 2000 ) . The chief industries are garment, cement and excavation. The income per capita besides rose and has reached US $ 3,325 twice higher than national degree.

Furthermore, there is a Vientiane Industrial and Trade country located near the capital, it got an investing of US $ 43 million and is still developing. The chief investors are Chinese company and Ministry of Industry and Commerce. It is anticipated that all installations will be finished by 2015. Meanwhile the Centre imported goods valued US $ 12 million and exported US $ 6 worth trade goods. The companies experience the deficit of labour force and actuate the people from neighboring small towns and even other states to come to work here by supplying them preparations, constructing residence halls. The park has a capacity of 600 mills and is able to use more than 12,000 workers, presently mills can happen merely one ten percent of labour force, the basic wage is US $ 105 besides, free transit, tiffin and wellness insurance are attached.

The deficit of skilled labour force is a sensitive issue in Vientiane. It can be expected that people from other states will deluge into the capital and as a consequence population in Vientiane is expected to turn even faster.

Vientiane is besides a political Centre of Laos, hosting country’s National Assembly, authorities, foreign embassies, and Numberss of foreign and local NGOs. One of three universities in the state, the National University of Laos is located in Vientiane.

Connected by First Thai-Lao Friendship Bridge to Nong Khai in Thailand, Vientiane serves as important theodolite point for both commercial and tourers. Vientiane is served by the Wattay International Airport ; every bit good, it is a base for both domestic air hoses, Lao Airlines and Lao Air.

Vientiane has several big shopping promenades ; nevertheless, the king of beasts portion of domestic trade is still done in markets. The close propinquity of Thailand, the most attractive finish of Vientiane occupants, histories for the largest portion in the billfolds of big hebdomadal shopping done by Laotians. Thailand offer smaller monetary values and greater pick, meanwhile, the largest Vientiane shopping promenades are Talat Sao Mall, D mart and Super U. There are no international retail participants, like 7-Eleven or AEON, which are the retailing leaders in the Asia Pacific part.


Savannakhet ( Kaysone Phomvihane ) is the 2nd largest metropolis in Laos with the population of around 120 1000 in 2012. Located in the South Western Laos, it is a capital of the Savannakhet Province. Savannakhet has a assorted population of Lao, Thai, Vietnamese and Chinese, every bit good as minority peoples from the Lao inside.

The Second Thai–Lao Friendship Bridge over the Mekong connects Savannakhet to Mukdahan Province in Thailand. The Northern portion of the town experienced commercial developments due to shut location to Thailand. Besides due to establishment of Savan-Seno Special Economic Zone in Savannakhet Province, over the reappraisal period, metropolis has attracted Numberss of foreign investors, largely Thai companies, set uping their subdivisions in the neighbouring.

Particular Economic Zone development stimulated the economic system of the whole part this resulted the mean GDP growing about 13 % comparing to state norm of 8 % .

Overall Savannakhet part still remains extremely agricultural as around a half of Savannakhet region‘s GDP is produced by agribusiness, while portion of services and industry is about the same and sums about a one-fourth of GDP. Although the portion of agricultural sector is shrinkining

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