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Factors defining organization’s goals and establishing an overall strategy

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An organization is a group of people intentionally organized to accomplish an overall, common goal or set of goals. There are several important aspects to consider about the goal of the business organization. Ideally, these features are carefully considered and established, usually during the strategic planning process. Strategic planning determines where an organization is going over the next year or more, how it’s going to get there and how it’ll know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program.

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During strategic planning, planners should often conduct a “SWOT analysis”. (SWOT is an acronym for considering the organization’s strengths and weaknesses, and the opportunities and threats faced by the organization.)

It is important to have a leader who is dynamic and structured. He should have skills include problem solving and decision making, planning, meeting management, delegation, communications and managing self. “Management Control” is an important factor for organization’s goals. The word itself can have a negative connotation, e.g., it can sound dominating, coercive and heavy-handed. Regardless of the negative connotation of the word “control”, it must exist or there is no organization at all. Reaching the goal means identifying some strategies, formal or informal.

These strategies are agreed upon by members of the organization through some form of communication, formal or informal. This form of ongoing communication to reach a goal, tracking activities toward the goal and then subsequent decisions about what to do is the essence of management coordination. It needs to exist in some manner – formal or informal. Efficient coordination requires that goal dependency and power structure are well tuned to each other.


Carter McNamara, 1999. Management Function of Coordinating / Controlling:
Overview of Basic Methods

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