Who can resist the sweet call of a $10-off code?
Apparently not many. Ninety-two percent of consumers used a digital coupon in 2013. Compare that to 64 percent in 2007, and you’ve got a huge reason to offer to current and prospective customers.
If you’re thinking of offering coupons, consider offering a set dollar amount discount versus a percentage. According to this infographic by coupon aggregator , some consumers find the percentage too difficult to calculate.
While getting the word out about promotions on social media is a no-brainer, 93 percent of consumers are very likely to use coupons they receive via email and 40 percent will then share that email with their friends.
Related:
If you’re concerned about creating loyalty or fickle customers, 91 percent will return to the retailer after being offered a coupon, according to the data. But take note, consumers will switch stores if they find a better deal.
The takeaway? A coupon can definitely give a customer the push they need to try a new product and will hopefully be the start of a beautiful new relationship.
But above all, don’t forget: you must offer a quality product to keep customers coming back.
