Magento is an excellent e-commerce platform that many small and large businesses use to engage their customers and help them easily find products and services. With many features such as built-in reporting and analytics, mobile browser support and SEO support. However, while Magneto does have basic , support including SEO friendly URLs and Meta information, to make a Magneto site truly SEO friendly, one has to do much more than rely on the basics to get their site ranked with the search engines. Therefore, we have some tips to share with you, and some tools, to help your Magneto site gain the rankings it deserves.
One of the biggest issues with using an e-commerce platform like Magneto is URLs, not just the structure, but multiple pagination as well. This can result in several duplicate URLs for the same page, depending on the route the user took to arrive at that page. Therefore, it should be a top priority to focus on one page and have the search engines hopefully see only that page. This means that you should use canonical Meta tags to tell the search engine that no matter what the URL might be that one specific URL is the one they should be focusing on. You should also create an XML sitemap that lists the primary version of each page to give the search engines another way to focus solely on the pages you want them to see, rather than all the duplicates. There are also plugins such as the Canonical URL for Magento that should help.
Secondly, you want to make sure that the template you use for your site is clean and well optimized. Some developers have developed SEO friendly themes that have support for header tags and content, for example, that should be looked into. Regardless, you want to make sure that whichever template you use has clean code, support for header tags and can be cached easily. Caching will also help with the speed of your website, which search engines like.
Finally, make sure you optimize every bit of the site you can, from product categories to descriptions, and everything in between. This will require quite a lot of work, depending on the amount of products you have, but it will be worth it in the long run, as your site will have a solid SEO foundation from which to build exceptional search engine rankings.
If you need help with E-Commerce SEO, contact 180Fusion. We have experts who know how to create successful SEO implementations for even the trickiest e-commerce websites, giving you the traffic you need to succeed.