We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy


The thought behind this assignment is to exemplify and compare the impact of the British and the Americans on the Indian civilization. The attractive force of the construct lies in the fact that India had been colonised by the British for about two centuries ( mid 18-20th ) , where as America ( USA ) being the World Power in the last few decennaries has impacted the full civilization of this planet in instead in-direct ways.

The best essay writers are ready to impress your teacher.
Make an order now!


As you might hold felt, the basic thought behind the analysis and the comparing is rather contrasting in itself, ( in one being an imperialist power of comparative yesteryear and the other universe taking power of the present ) . Therefore, the impact of the British is presumed to be lot more ( at the beginning of the analysis ) than the Americans. Additionally, it is worth a reference that the British impact on the Indian civilization is a much more thought, discussed and researched country than the other one in inquiry.

The british and americans culture impact JUST FROM $13/PAGE

Therefore, in order to garner sufficient sums of measure and quality of informations about 28 American indians who are working or have antecedently worked in American houses ( in India ) were interviewed ( largely through the medium of telephone ) . These employees hail chiefly from BPOs, hotels, Bankss, eating house ironss and a few other sectors.

“Culture is more frequently a beginning of struggle than of synergism. Cultural differences are a nuisance at best and frequently a catastrophe. ” Prof. Geert Hofstede, Maastricht University.

The Present Situation

There are so many differences in the cultural values of the British, Indians and Americans. One of the ways of pulling this comparing is utilizing the Hofstede ‘s dimensions:

– Power Distance Index ( clearlycultural.com, 2010 )

India 10/11

USA 38

Great Britain 42/44

( Beginning: Chapman, 2010 )

Quite obviously India stands higher on the ladder of Power Distance “the extent to which the less powerful members of establishments and administrations within a state expect and accept is, distributed unequally” ( Chapman, 2010 ) as compared to USA and UK that lie comparatively closer to each other.

– Individuality ( newadvent.org, 2010 )


Great Britain 3

India 21

( Beginning: Chapman, 2010 )

The above mentioned rankings travel on to demo that the Americans and the British have more individualistic behavior than the Indians. Indians in bend are holding more Collectivist behavior. “Collectivism means the subjection of the person to a group—whether to a race, category or province does non count. Collectivism holds that adult male must be chained to collective action and corporate idea for the interest of what is called the common good.” ( aynrandlexicon.com, 2010 )

– Maleness

Great Britain 9/10

USA 15

India 22

( Beginning: Chapman, 2010 )

The above mentioned rankings project the order in which the different societies have clearly distinguishable societal gender functions.

– Uncertainty Avoidance ( clearlycultural.com, 2010 )

USA 43

India 45

Great Britain 47/48

( Beginning: Chapman, 2010 )

The British Impact

The British Empire had a outstanding consequence on about all facets of the Indian society. The rational and the scientific thought of the British, to an extent merged and mingled with the Indian beliefs dominated mostly by superstitious notions, spiritual patterns and the most vulnerable caste system. ( indianetzone.com, 2010 ) The colonisers, who had foremost entered the state in 1757 through the East India Trade Company ( indianchild.com ) , and finally conquered big portion of its district. The British Raj ( Kulke, 2004 ) made several efforts to educate the heads and rationalize the ideas of Indians. The affect is seeable through the alterations that it brought in art, architecture, novels, picture, literature, poesy, play and the similar. ( indianetzone.com, 2010 ) .The English made deliberate efforts to educate people like journalists, physicians, attorneies etc.

“ During the first half of the 19th century, the British swayers decided to do English as the primary medium of instruction in India. They besides envisioned the creative activity of a category of people in India that would move as a nexus between the swayers and ruled.” ( indianetzone.com, 2010 ) . The British spent a batch of clip analyzing the Indian linguistic communication, societal construction, literature and finally formulated new schemes of disposal and so taught them to the Indians ( the few functioning the junior administrative functions ) . Warren Hastings, the Governor from 1772-85, established Calcutta Madrassah for the Muslim functionaries of the East Indian Company, where the pupils would be taught in Persian. ( indianetzone.com, 2010 )

In the words of Thomas Macualya, “ We must make our best to organize a category who may be translators between us and the 1000000s whom we govern, a category of individuals Indian in blood and coloring material, but English in gustatory sensation, in sentiments, words and mind. ” ( britishedu.net )

This idea procedure has had immense affect on India ‘s instruction system. The ancient India was rich in its traditional instruction that was inherited from the ancient literature. Majority of this was present in Sanskrit. However the British had a different position and hence they adopted different ways of leaving instruction.

The British can be credited to carry on the first widespread Socio-Cultural research undertakings amongst politically, culturally and geographically scattered provinces of India so as to better administrate the big state more efficaciously and expeditiously.

It is nevertheless argued that the impact of the British did non merely melt away from the Indian civilization after its independency and continues to impact it one or the other ways ( Sundaram, 2010 ) while many others argue that the Americans have been animating the heads and the civilization of the Indians during the ulterior half of the century.

The independency of India in 1947 is besides marked with the formation of two different states ( finally three states ) , India, Pakistan and Bangladesh. This was non merely an event of political importance but it had a batch of societal and cultural deductions.

The American Impact

The American impact on the Indian Culture and society has non been through any direct relation/dominance. India, like many other developing states today has been affected by instead in-direct ways by the Convergence/Globalisation, which has a just spot of American laterality. Although it is hard to happen grounds that how many Indians adored the English to imperialise and govern them but the fad of learning/adopting American ways is every bit high as many other parts of the universe. ( influenceofamerica.blogspot.com, 2006 )

The relation between India and USA could better be illustrated in footings of Business. In fact it is one the most outstanding ways that Americans have in past influenced/and continue to act upon India/Indians. USA is the 2nd largest beginning of FDI for India after the EU. ( mapsofindia.com, 2010 ) The American Companies started puting in India in 1990s, shortly after the liberalization of Indian economic system in 1992. “The companies have seen dual digit year-on-year growing in assorted sectors like Technology, Colas, Agriculture, Automobiles, Equipments, Finance and Banking. Harmonizing to the American Chamber of Commerce in India, their rank base has soared up from zero in 1992 to more than 300 boulder clay date.” ( mapsofindia.com, 2010 ) Despite the figure of sectors the American companies have made immense investings, the IT industry stands tallest of all. “US is besides the largest trade export finish of India” ( mapsofindia.com, 2010 )

All these investings have lead to constitution of legion American companies ‘ subordinates, offices, workss and mills etc. This creates tonss of occupation chances in the state and seemingly all the places in the companies can non be manned by American subjects, hence tonss of Indians are appointed at different degrees. Now it is of import to understand whether the direction styles/philosophy is cosmopolitan or culturally sensitive.

Most of these houses lay a batch of accent on the thought of making right civilization in the administrations, where the right civilization, more frequently than non has an huge influence of the central offices. After carry oning interviews with assorted employees who have comparative work experience in American companies runing in India, many interesting thoughts came frontward. A few constituents of the changing civilization may include naming every one by his/her foremost name, both work forces and adult females have oning western cut uniforms ( where of all time applicable ) , promoting the childs for higher places and advancing them at comparatively immature age, engagement of more and more members of the squad in the determination devising procedure, holding same cafeterias/ dining country for all the degrees of the staff, etc. All these constructs may sound reasonably regular to a Western head nevertheless they normally contradict the Indian traditional values of work moralss, maleness, regard for the aged and other age old societal differences. ( It may be worth a notice that the Caste system in India was besides based upon one ‘s profession )

One of the other outstanding findings from the interviewees has been that most of the respondents believed that the globalisation/convergence/changing corporate civilization is altering the extremely regarded Indian Values rather adversely. Different respondents had different examples/instances to portion about the same. More frequently it involved altering human relationships as the basic alteration along with many others things runing from popularity of Western dresss, nutrient, film and music etc.

One of the sectors that are to a great extent affected by the American houses is BPOs. In add-on to the other factors that make India an attractive investing finish, the clip difference between the two states makes India even better topographic point for outsourcing Knowledge/Business Processes. As the clip difference is approximately 12 hours and this makes it possible for houses to run 24 hours. It is worth a notice that Indians have inherited basic cognition of English from the British and it has proved really good for the BPO/KPO sector. “This part ( BPOs ) is expected to duplicate to 5 per cent ( GDP ) by 2010. The sector will straight use about 2.3 million by 2010. To be a portion of the BPO industry is to be portion of the India growing narrative that has captivated the world.” ( thehindubusinessline.com, 2010 ) . However the BPO sector is besides conveying many important alterations in the work/living civilization of the Indians. It has the highest abrasion rates amongst all industries in India ( bpoindia.org, 2010 ) . As good more than 50 % employees of the BPOs are involved in voice procedures ( bpoindia.org, 2010 ) ; it besides brings a batch of accent on the speech pattern. Increasing figure of outsourcing houses are supplying American accent developing to their employees. To sum up the cultural effects of the BPOs, one of the interview respondents stated as that the employees of these BPOs wake up all darks, speak ( or seek to talk ) the American English, wear western trade names, discuss American Television serials/movies at work, hence many of them deserve to acquire American Green Cards if non passports.

One of the other countries of influence is the Media/TV. Indian Television in the last few old ages has seen many successful plans like Fear Factor-India, Deal Ya No Deal ( Deal or No Deal ) , Kaun Banega Crorepati ( Who wants to be a millionaire ) , Indian Idol, Business Bazzigar ( near to NBC ‘s Apprentice ) , Boogie Woogie ( influenceofamerica.blogspot.com, 2006 ) . Many people believe that the popularity/success of these plans on the little screen is besides an index of the altering gustatory sensation of an mean Indian.

The Contrast

Power distance: the British being the imperialist force, ever wanted to increase the power distance amongst the topics.

The Indian Culture and society of today, in many ways has an impact of both British and American Cultures. The sum of English Speaking population in India is approx. 232 million which happens to be 2nd largest in the universe after USA. ( wikipedia.com, 2010 ) Now this can be attributed to the Era of British Imperialism every bit good as the American laterality in the universe trade today.


Aynrandlexicon.com, 2010, Collectivism [ online ] [ accessed 17 March 2010 ] Available from: hypertext transfer protocol: //aynrandlexicon.com/lexicon/collectivism.html

Bpoindia.org, 2010, HR/ Attrition related issues [ online ] [ accessed 6 April 2010 ] Available from: hypertext transfer protocol: //www.bpoindia.org/knowledgeBase/hr-attrition.shtml

Chapman, Malcolm, 2010, Hofstede ‘s Paradigm Part1- Introduction and Power Distance, talk notes distributed in LUBS 5259 Cross- Cultural Management, Leeds University Business School, 08 February.

Chapman, Malcolm, 2010, The Contribution of Geert Hofstede to the survey of Business Culture, Part2: Individualism/Collectivism talk notes distributed in LUBS 5259 Cross- Cultural Management, Leeds University Business School, 15 February.

Chapman, Malcolm, 2010, The work of Geert Hofstede, part3, Masculinity/Feminity and Uncertainty Avoidance talk notes distributed in LUBS 5259 Cross- Cultural Management, Leeds University Business School, 22 February.

Clearlycultural.com, 2010, Power Distance Index [ online ] [ accessed 17 March 2010 ] Available from: hypertext transfer protocol: //www.clearlycultural.com/geert-hofstede-cultural-dimensions/power-distance-index/

Indianchild.com, 2010, India- Company Rule 1757-1857 [ online ] [ accessed 6 March 2010 ] Available from: hypertext transfer protocol: //www.indianchild.com/british_empire_in_india.htm

Indianetzone.com, 2010, Socio Cultural Impact Under The British Rule [ online ] [ accessed 6 March 2010 ] Available from: hypertext transfer protocol: //www.indianetzone.com/25/socio-cultural_impact_british_rule_india.htm

Influenceofamerica.blogspot.com, 2006 [ online ] [ accessed 7 April 2010 ] Available from: hypertext transfer protocol: //influenceofamerica.blogspot.com/

Kulke, Hermann, Rothermund, Dietmar ( 2004 ) , A History of India, 4th edition. Routledge, Pp. twelve, 448, ISBN 0415329205.

Mapsofindia.com, 2010, American Companies in India [ online ] [ accessed 12 March 2010 ] Available from: hypertext transfer protocol: //business.mapsofindia.com/india-company/america.html

Newadvent.org, 2010, Individualism [ online ] [ accessed 17 March 2010 ] Available from: hypertext transfer protocol: //www.newadvent.org/cathen/07761a.htm

Sundaram, V. , 2010, Impact of Globalization on Indian Culture [ online ] [ accessed 12 March 2010 ] Available from: hypertext transfer protocol: //www.boloji.com/perspective/223.htm

Thehindubusinessline.com, 2009, BPO sector — breaking the myths [ online ] [ accessed 6 April 2010 ] Available from: hypertext transfer protocol: //www.thehindubusinessline.com/2007/05/11/stories/2007051100390900.htm

Wikipedia.com, 2010, List of states by English-speaking population [ online ] [ accessed 12 March 2010 ] Available from: hypertext transfer protocol: //en.wikipedia.org/wiki/List_of_countries_by_English-speaking_population

Britishedu.htm, British Education in India [ online ] [ accessed 6 April 2010 ] Available from: hypertext transfer protocol: //india_resource.tripod.com/britishedu.htm

Share this Post!

Kylie Garcia

Hi, would you like to get professional writing help?

Click here to start