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Video Game in the young popular culture Qiao Lu Video game characters are icons in youth popular culture; it is commonly use video game characters in some products’ marketing campaign when their target markets are young adults. Sometime, the video game will evolve other forms of media as well such as the film, the books and cartoons after the popular of video game. However, when the people enjoy the excitement of video game, there is serious sexism and stereotypes involve in it. How popular the video game and video game is among the young popular culture? Depending on a study By Karen.

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E. Dill :”The Many of them also subscribe to video game magazines. Among young men, gaming is a common past time, a common topic of conversation, and has been associated with poorer academic performance . Banking on the popularity of video games among young men, the US Army spends $4 million each year to market and upgrade their video game America’s Army, which they use successfully as a recruiting tool. ” There is more evidence in statics study on the gender stereotype in video games. People will but research on their role in gender socialization is rare. A content analysis of images of video game characters from top-selling American gaming magazines showed male characters (83%) are more likely than female characters (62%) to be portrayed as aggressive. Female characters are more likely than male characters to be portrayed as sexualized (60% versus 1%), scantily clad (39% versus 8%) and as showing a mix of sex and aggression (39 versus 1%). A survey of teens confirmed that stereotypes of male characters as aggressive and female characters as sexually objectified physical specimens are held even by non-gamers. ” Studies are discussed in terms of the role media plays in socializing sexism.

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The Gender issue in video game was signified. Depending on statement of The National Institute on Media and the Family characterized recent video games as glorifying violence towards and objectification of women and as perpetuating a crass view of sexuality. In the Grand Theft Auto (GTA) series, which has repeatedly broken video game sales records, women are typically depicted as prostitutes and men as violent thugs. A male character can have sex with a prostitute, then kill her and take his money back. One female character in GTA: Vice City is a porn star named Candy Sux.

Female prostitutes, when hit by a male character, are programmed to respond, “I like it rough. ” Real women have been paid to appear as “booth babes”— provocatively dressed, attractive women representing game characters who pose for pictures with male video game conferences attendees. Clearly, the world of gender in video games is evolving and research must keep pace with this evolution. Though older generations are not attuned to video game culture, video game characters are icons in youth popular culture. Character images tell blatantly sexist stories about gender, and research is just beginning to reveal and analyze those stories.

The vision of masculinity video game characters project is that men should be powerful, dominant, and aggressive. Instead of sexism, there are strongly stereotype on race difference as well. For example, stereotyped images of Asian males as Kung Fu warriors and faceless, yellow-skinned victims are prevalent images in several top-selling videos games, says a University of B. C. sociology graduate. Robert Parungao said the extremely racist images in the video games Kung Fu, Warcraft 3, Shadow Warrior and Grand Theft Auto 3. These images would be condemned if they appeared in other media, and have gone unchallenged for the past 20 years or more,” Parungao said. During the research, it could be have more extension about the Asian’s stereotype in the video game, and usually the sexism and racism view comes together, the later research will define these problem in detail. 1. Young People’s Perceptions Mirror Sexist Media Depictions. ” Published online on October 17 2007Karen E. Dill and Kathryn P. Thill (formerly Kathryn L. Phillips), School of Social and Behavioral Sciences, Lenoir-Rhyne College.

The article have analytical and statically explain how video game put the young people into sexual bias. The author was the professor in Lnoir-Rhyne College, by using the psychological method take the student as sample tested and get the study result for the stereotype image of student when they played video game. 2. E3 Censorship? (2006 January). Retrieved February 13, 2007 from http://www. igda. org/sex/archives/2006/01/e3_censorship. html. The article talks about several popular video game suffering censorship from public. There are enormous signs of sexism and racism in the game where the gamer usually not notice it.

The language in the game is very aggressive and improper. The author pointing out there could be some bad influence in the young adult when they facing the society after playing these kind of video games. 3. Racist stereotypes prevalent in popular video games: sociologist BYLINE: Jeremy Hainsworth, CP SECTION: ARTS/ENTERTAINMENT; Pg. B4 The article reveals that in the popular video games there are always violence or outlaws represented by Asian Male which give the young adult a stereotype of Asian Male. Especially the game itself was a way of learning when the people’s social awareness not matures enough.

That will sharply shape the image of an Asian male will be habituate to violence. 4. Sex, Lies, and Video Games: The Portrayal of Male and Female Characters on Video Game Covers Melinda C. R. Burgess & Steven Paul Stermer & Stephen R. Burgess The author developed a psychological ways to test different people’s views on the video game and the industry involves in video game such as professional gamer. The results shows that people don’t usually familiar with the gaming industry and don’t have much see the potential sexism and racism in the game. The author provide a solid data and also few suggestion about the video games’ content.

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