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Marketing Mix: Pricing

Numerous factors influence pricing decision, these factors are well thought-out to be very critical elements in developing marketing strategies. Since price is the building block that determines whether a product will or will not produce revenue, marketing executives need to make use of the information gathering skills and market research when implementing pricing decisions. Several […]

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Organizational Development

Designed to be an applied behavioral science methodology to improve organization’s problem solving and renewal processes, organizational development seeks to enhance collaborative management and increase the organization’s effectiveness and wellbeing within the culture of a given organization. “Organization development can be facilitated by a change agent, who could be internal or external to the organization […]

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Security Council

Fresh witness to wars of the 20th century, the United Nations under a Millennium Declaration in 2000 strives for the eradication of poverty, access to clean water, sanitation, and access to clean energy sources as an added emphasis to the provision of human security (Krasno, 2004:4). Such goals coherently work with its notion to include […]

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Wal-Mart Says Tech Investments, Such as Warehouse Drones, Will Boost Online Sales

Wal-Mart Stores Inc. executives touted the technology investments the world's No. 1 retailer is making to boost online sales, during the annual shareholder meeting on Friday. Chief Executive Officer Doug McMillon spoke about initiatives like online grocery pick up, the retailer's two-day shipping program and its mobile wallet, Wal-Mart Pay. His comments capped off a […]

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Organizational change

Office Works Co. is a company that provides office area supplies and services. These include office equipment, cleaning and repair services for equipment and design solutions. Its division that manufactures and sells photo-copiers has been experiencing a downward spiral. The machines are outdated and losing market share. As a new manager, I have come up […]

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Make its products and services more secure as against competitors

The basis of this strategy is the industry threat of new types of criminal activities in the industry. Since the company has admitted about the increased regulation brought by these developments in the industry, it will do much for the company to be formulating its strategy in such a way that it could protect itself […]

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SWOT Analysis for Company Example

SWOT stands for strengths, weakness, opportunities and threats. The first two are internal to the company while the two are external. The basis for getting the strengths and weakness of the company is the financial analysis (Meigs and Meigs, 1995) which is already conducted. The basis of the of the industry’s opportunities and threats is […]

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The Financial Side

Be it in Dubai or in Abu Dhabi, the United Arab Emirates (UAE) market is catching attention from all throughout the world. The following are some excerpts identifying how some financial activities result to changes in retained earnings and common stocks in the most recent periods. One factor that can affect the retained earnings (RE) […]

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Marketing in the Middle East Point of View

Communication is indeed a vital key to delivering the demands of the society. Should this tool be substandard, a number of elements at play will be affected, resulting to mediocre performance indicators. This is precisely the motivating drive in sustaining a competitive and position in global and international marketing. Marketing delves into determining the needs […]

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Problems in the Development of the Business Organization

In the course of the expansion and development of each business organization, it is only naturally that new problems and management issues rises springing up the need for new approaches and strategies in the business structure. Often, these problems are new to the management as they are rooted on the significant growth of the organization. […]

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