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BMW unsuccessful

The teams at BMW now are high achieving moving from a traditional production line format to a team based approach. Using a traditional production line meant that the workers felt isolated, bored with the work they were given and never really felt as part of the team. This would lead to staff leaving the company […]

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The BMW Group stands

The auto industry may be in store for some drastic changes that could threaten premium auto manufacturers like BMW. Since many automakers are learning that the premium segment is growing rapidly and is highly profitable, an increase in competition will threaten BMW’s share of the market. Companies like BMW must struggle to maintain economies of […]

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BMW & strategy

Competitiveness is perceived to be one of the most important factors in the concept of strategy. Gaining a competitive advantage over rival companies is one of strategy’s primary aims. To gain a competitive advantage ‘an organisation must either perform activities at lower cost, or in a way that leads to differentiation, and a premium price(more […]

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Bayerische Motoren Werke

This report is to analyse and compare the marketing strategies of BMW and Mercedes-Benz . Both companies are renowned market leaders in supplying automobiles. The pair have a history of providing innovative cars for the past century. Over the years with the improvement of technology BMW and Mercedes-Benz have met customer needs by producing the […]

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How do BMW deal with their responsibilities to care for the environment

The company that I have chosen to investigate is BMW (Bavarian Motor Works) The history of BMW is that of innovation, dedication and determination. A German man called Karl Rapp founded it just over ninety years ago and ever since then it has been a company of distinction designing high quality luxury cars and powerful […]

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BMW car

The sales of the showroom would consist of selling BMW car-parts, vehicles and offering after sales service with vehicles like guarantees. This is a reason to why private limited businesses exist. Meaning offering a variety of services to customers. Marketing research helps to increase sales as the company serves the public so it would be […]

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Kylie Garcia

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