We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Consumer Behavior

Examining how employees affect consumer behavior and what can be done to increase their effectiveness Summary I am going to discuss how employees affect consumer behavior and what I believe are the best ways to improve their effectiveness. I will be drawing upon my experiences as a consumer and working in a retail environment. Comments […]

read more
Ad Evaluation – Harper’s Bazzar

A discussion of the use of sex in advertising. Sex in advertising has been the theme of much 20th Century American Advertising. It seems like all we see these days are advertisements which use the human body and sexuality to sell all kinds of products from food and cars to colognes and exercise equipment. It […]

read more
Marketing Strategies – Basic Concept

A discussion of whether marketing Strategies are based on a knowledge of consumer perception or on a knowledge of subcultures. The basic concept that underlies marketing is that firms exist to provide satisfaction to consumer’s needs. Hence, in order to be successful in meeting these needs, marketers must gain a thorough understanding of the people […]

read more
Vita-gum consumers

The table also shows that 7% of people also chew gum for functional benefits e. g. vitamins. Even though this statistic is low its still represents a positive correlation in the sense that no chewing gum such as vita gum has been tried and tested before. However through Wrigley’s, Vita-gum will draw a positive association […]

read more
Consumer Behavior – Consumer Influences

Consumer behavior is the study of how people behave when purchasing and disposing of products. This essay aims to outline three factors which influence consumer behavior and to give examples of situations in which these factors are at work. The three factors chosen are culture, social class and personality. Culture and social class being environmental […]

read more
What is Consumption?

Consumption is the spending on food, clothes, CDs, games, holidays, etc – things that get consumed (which means used up). Spending by people on final goods and services for current use. The process of using natural resources, materials, or finished products to satisfy human wants of needs. Consumption affects us all, one way or another. […]

read more
Consumer attitudes

To investigate the influence of the factors discussed above on consumer attitude towards purchasing counterfeit products, this study surveyed a cross section of individuals in the city regarding their perceptions of counterfeit products. The research instrument adopted was questionnaire. The questionnaires, consisting of a hundred direct questions in Likert scale style, varying from 1 (completely […]

read more
What was the culture at Lehman Brothers like?

How did this culture contribute to the company’s downfall? Culture in a workplace can be determined based upon values, beliefs, interests, and experiences. At the Lehman Brothers they rewarded risk at any cost without validation. One of the main issues was their rapid growth over a 13 year period with very little change to their […]

read more
External Influences on Consumers

There are many factors that influence the consumer with regard to a major purchase. Culture, demographics, social stratifications, reference groups and family all affect the marketing strategies applied on purchases. For example, this paper will outline the external influences on the purchase of a new car, obviously a major purchase. Cultural rules can be categorized […]

read more
Advantage and Disadvantage of Conditional Fee Agreements

A conditional fee arrangement is basically a form of risk sharing whereby if the lawyer loses the case, the client does not have to pay. However, if the case is won, the lawyer can be recompensed through a success fee, which is worked out as a percentage of his cost. In the US, many cases […]

read more
Showing all 10 results