Essays on Internationalization

The process of internationalization

The process of internationalization and globalisation are multi-faceted, interwoven and highly contentions (Akinlo, 2004). They are known to involve issues ranging from product adaptation, market definition and identification; invest timing and approach, localization, standardization, customization, investment strategies and regulations etc. (Dunning, 1988). In recent years, […]

Impact Of Internationalization Challenges On Market Entry Choice

The arguments so far presented showed that Multinational Corporations (MNCs) inevitably face a wide range of internationalization challenges, irrespective of the choice of market entry mode that they employ. Nonetheless, some market entry choices bring within them greater challenges. The more unfamiliar the local business […]

Internationalization Strategies

The present business environment is fast-paced and rapidly-changing, and hence there is not enough time to go in for experimentation stage while planning a strategy. It is time saving and also profitable if there is a unifying conceptual framework which would analyze different factors and […]

The Historical Context Of Internationalization Theories

Internationalization is often depicted as the most important fundamental feature of information society developments. The overall importance of internationalisation is related to the implications that it has for the productive structures in different countries based on competition from producers from other countries and to the […]

Internationalization Definitions And Processes

The definition of internationalization is written differently in various academic papers. However, this research has chosen some that are relevant to its target that is to discover the best way for a multinational firm to invest in Nigerian pharmaceutical industry. Michael and Iuka (2005) defined […]

The process of internationalization

The process of internationalization and globalisation are multi-faceted, interwoven and highly contentions (Akinlo, 2004). They are known to involve issues ranging from product adaptation, market definition and identification; invest timing and approach, localization, standardization, customization, investment strategies and regulations etc. (Dunning, 1988). In recent years, […]