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E-Marketing Plan: Web Design Recommendations for Althorp House

E-Marketing Plan: Web Design Recommendations for Althorp House Executive Summary As a concern, selling analyst working as a adviser for the current client of Althorp House in Northamptonshire, you have been asked to further develop the organisation’s sense of online presence farther by supplying four web design recommendations. These alterations will increase web traffic and […]

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Marketing Strategy for Packaged Milk Industry

A REPORT ON TO DO A MARKET RESEARCH ON PACKAGED MILK INDUSTRY INDUSTRY IN INDIA BY RAKESH KUMAR UPADHYAY 10BSP0173 R & D (E-PROBE) A REPORT ON TO DO A MARKET RESEARCH ON PACKAGED MILK MARKET IN INDIA BY RAKESH KUMAR UPADHYAY 10BSP0173 A report submitted in partial fulfilment of The requirements of PGPM program […]

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Consumer Appeal

A discussion on the use of television shows and magazine articles by advertizers to sell products. Advertisers of today have strategically combined commercials and television shows in order to sell products. Gloria Steinem discusses a similar idea in her article, “Sex, Lies, and Advertising.” She repeatedly demonstrates how advertisements, particularly in magazines, are complementary to […]

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Ad Evaluation – Harper’s Bazzar

A discussion of the use of sex in advertising. Sex in advertising has been the theme of much 20th Century American Advertising. It seems like all we see these days are advertisements which use the human body and sexuality to sell all kinds of products from food and cars to colognes and exercise equipment. It […]

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Advertising & Marketing

Materials/Stock – This is the amount of money that I am going to spend on new stock and other materials for my organisation, I have predicted that I will be spending a certain amount on purchasing new stock every month, these figures may change depending on the amount of revenue I bring during my initial […]

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Marketing Management

Generating new ideas is not enough to determine projects success. As these ideas need to be carefully planned for, in terms of product acceptance, geographical deployment, and finally appropriate promotion. Kotler et al (1999) have discussed these issues in his book “Marketing Management: An Asian Prospective” and emphasized that newly generated ideas must take into […]

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Marketing challenges of BIDV

All respondents claim their banks have coping strategy for foreign competition and for new rules of the game when Vietnam accedes the WTO and integrates into the world economy. Challenges of BIDV can be identified as how to innovate and develop new products; how to increase the banking financial capacity. In 2004, more than 80 […]

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Lofthouse Fishermans Friend

With this case study we have attempted to highlight the importance and benefits of Marketing for any company. Also, we have analyzed the different factors that affected the marketing decisions of Lofthouse of Fleetwood; the significance of market research for this company; the main marketing problems this company has been going through all these years […]

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