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Consumer Appeal

A discussion on the use of television shows and magazine articles by advertizers to sell products. Advertisers of today have strategically combined commercials and television shows in order to sell products. Gloria Steinem discusses a similar idea in her article, “Sex, Lies, and Advertising.” She repeatedly demonstrates how advertisements, particularly in magazines, are complementary to […]

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Mass media culture are passive cultural

In the last century television, film and video came to dominate the mass mediated world and increasingly continues to do so today with an abundance of entertainment being brought into the homes of millions of people globally provided by the culture industry. A popular and traditional view of mass media audiences sees them as passive […]

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The virtues of globalisation

  Increasingly the creative energies of the species turned to building powerful institutions called corporations, which were dedicated to endlessly increasing consumption through a process called economic growth. The growth soon become a 21st century obsession and few seemed to notices these corporations had taken control of their lives and destroying the social fabric of […]

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Mass Mobilization in Italy

Italy before 1914 had already faced domestic problems resulting from her conquest of Libya in 1911. The conquest of Libya drained her economy and exhausted her army. At home, she was deeply troubled by the resentments of the socialists and anarchists that weakened her industry and population boom exacerbated her domestic problem where development was […]

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In living Color

A discussion of commercial advertising Everything people eat, wear, or use is pushed at the public through commercial advertising. Whether it is the fertilizer that the farmer chooses to put on the vegetables he grows, the clothing that is chosen at the department store, or the pen to write a report, it has been advertised. […]

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Reading the media essay

In any television advertisement, without realising it, us as an audience are sub-consciously being dictated to. An advertisement aims to advertise something to us, be it a product or a service. The advert will contain a variety of stereotypes in the form of representation, values and ideology. These stereotypes are conveyed to us, the audience, […]

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How does the media influence young people in today

Our society still seems confused about what to think about children and young people. It seems to be gripped with a fear of children, blaming them for much of society’s ills: crime, vandalism, drugs, drink, sex, teenage pregnancy. The list goes on. But if these theories are true, where do these rebellious attitudes stem from? The […]

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The Importance of Tennis for the Mass Media

This is a lot of money for the sponsors to part with but in the long run they are the ones who will come out being the richer party as the more they get advertised the more the get noticed by the general public. Michael Owen is another example of a player that has a lot […]

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A study of the representation of women in magazine beauty advertisements

A study of the representation of women in magazine beauty advertisements, with close reference to Dove and Chanel The extreme focus on beauty and desirability is very apparent in today’s media, with almost every beauty advertisement looking “perfect”. However, what some women fail to realise, is that these adverts have most definitely been re-touched, therefore […]

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