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How has globalization affected McDonald’s operations?

This reputation of the company as being a global company has also proven a weakness as it is a recognisable target for anti-globalisation protestors and other actions groups such as we see in the well known McLibel case in the UK. In this the company pursued a case against a very small amount of individuals […]

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In living Color

A discussion of commercial advertising Everything people eat, wear, or use is pushed at the public through commercial advertising. Whether it is the fertilizer that the farmer chooses to put on the vegetables he grows, the clothing that is chosen at the department store, or the pen to write a report, it has been advertised. […]

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McDonalds area

One of McDonalds main activities is to advertise their products; this will help to attract more customers. This will also help them to make a larger profit- their main aim. McDonalds employ a large number of staff this helps them to give customers a fast and efficient service. This will mean customers are happy and satisfied […]

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Heat transfer coursework

We travelled to the McDonalds in Notting Hill Gate hoping to find out how McDonalds packaged their food so that it can remain hotter for longer but it turns out that they were not interested in packaging food in terms of heat loss. McDonalds were more interested on which material would be the cheapest and […]

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McDonald’s supports

a) McDonald’s supports its nominated charity, Ronald McDonald House Charities (RMHC) that provides accommodation free of charge to the families of sick children in hospital. McDonald’s covers all of the overheads of the RMHC so that every penny raised goes directly to the cause. You can also help raise money for RMHC by putting your […]

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Costa and McDonalds Marketing Plans

For this assignment I have been asked to do a report on the marketing techniques used by McDonalds & Costa in order to win a contract The companies I chose for this marketing report is McDonalds and Costa. I will first begin with is McDonalds. About McDonalds McDonald’s is the world’s largest chain of hamburger […]

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Thomas Green Case Study

Although Green is willing to achieve a high selling growth for the company, he concentrated too much on achieving the goal instead of observing the surrounding situation. Moreover, Green did not have enough managerial experiences so he was not able to deal with issues based on a structural and long-term view; that’s why he decided […]

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McDonald’s versus Burger King

Many fast food restaurants have entered the market with a promise of good food and quality services. However, McDonald’s and Burger King stayed strong and have constantly increased each market share despite the continuous proliferation of restaurants in the marketplace. Some people might be loyal to McDonald’s Big Mac, while some still prefer the Burger […]

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