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Why a brand or organization is involved in “global marketing”

Briefly explain what you understand by the statement that a brand or organization is involved in “global marketing” The statement that a brand is involved in global marketing shows its domestic and foreign marketing activities synergistically contribute to achieve the brands or organizations corporate objectives. This is to maintain a long-term competitive advantage in each […]

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Nestle Heaven Bar Advert

1. The URL is on the advert so people can check out the website for more information about the chocolate bar, for example: allergy warnings, ingredients and other versions in the Heaven range. This helps to boost sales as more people will know about the Heaven sub-brand and know what other chocolate bars are currently […]

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Nestle Kills Babies

Companies should do a well marketing research on the culture norms, environmental circumstances, local and surrounding area demographics and also the consumers’ financial situations before investing their products or services in a new market to avoid any problem occur. They should foresee the future consequences that may occur when they invest in a new market […]

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